At Catalyst, People are the heartbeat of our company. We believe that good quality people will have a positive impact on our business.
We are looking for a Paid Ads Specialist to join our growing team. In this role, you will be part of Digital Marketing Team. You will lead a problem-solving process and execute solutions that are focused on improving our customer journey ( acquisition, retention, reactivation). You'll get a huge room of growth and opportunity to show your skills as you will take ownership in defining our online strategy and campaigns that will connect Catalyst to a greater audience and drive online user acquisition and engagement.
- Planning and implementing SEM campaigns on various platforms such as Google Ads, and other performance marketing channel.
- Managing the paid Search Engine Marketing campaigns and other paid advertising campaigns if needed.
- Ensuring the company goals and objectives are met.
- Conducting in-depth keyword and website research, ad grouping and audience targeting.
- Monitoring and analyze paid advertising metrics and optimize it to meet revenue goals.
- Hands-on Bidding Optimization
- Analyzing data and insights to improve ROAS.
- Having knowledge of Ad Copy-Writing and Testing
- Suggesting improvement in the marketing campaign and make necessary changes if required.
- Preparing SEM reports on a monthly basis and presenting it.
- Staying up to date with the new advertising trends and PPC strategies.
- 2+ years of hands-on experience managing pay-per-click accounts (spending Rp100.000.000+/month)
- 2+ years of experience in an online high-volume e-commerce environment.
- 2+ years of experience working with Google Analytics performing deep-dive analysis to drive search marketing efforts.
- Having high interest in fashion and lifestyle industry.
- Strong analytical and problem solving abilities.
- Outstanding verbal and written communication.
- Strong organizational skills, time management and attention to detail.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- The ability to think creatively and work as a team and independently.
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